Why Choose Magento 2 Commerce for Your Online Store?

This entry was posted on October 02, 2019 by Itana Stanojević, SyncIt Group Content Writer.

Magento 2 Commerce

How to choose the best eCommerce platform?

When establishing an online store, you ought to take many things into consideration, one of them being the most suitable eCommerce platform for your business. From the vast variety of platforms, you should choose the one that is going to put you on the map as fast as possible, and enable you to stay there for a long period of time. Moreover, it should provide 24/7 technical support and it should, of course, have excellent performance and design based on the latest designing trends. Is there such a platform? We think so - it is Magento 2 Commerce. Today we are going to take a closer look at some of the main characteristics of this platform throughout the following categories:

  1. Pros and Cons
  2. Performance
  3. Design

By the time we finished, it will be more than clear why Magento 2 Commerce should be the number one choice for your online store. 

 

What is Magento 2 Commerce?

Magento 2 Commerce, a widely-used eCommerce platform, is the product of Magento Company, an Adobe Company since 2018. It provides customers and business owners with a one-of-a-kind online shopping experience thanks to its consumer-oriented features that are constantly being developed. Some of the biggest names in the industry have chosen Magento 2 Commerce as their trusted platform – Nike, Cisco, Procter & Gamble, Honeywell International Inc, Chief Supply, and many others.

 

Pros and Cons

If you are a first-time user, you are in for a treat! Magento 2 Commerce is quite simple to cope with due to the fact that its features are user-friendly. There are many features that are available exclusively in this platform, some of them being: B2B, Gift Cards, Content Staging, Email Reminders, Gift Registries, Visual Merchandiser, Multiple Wishlists, Store Credit, and many others. Should you encounter any type of problem, there is an excellent customer support team to offer you a helping hand. In addition, this eCommerce platform is rich with extensions, themes, and templates, which is probably one of the most important features, since this is the part that is visible to your customers. All of these contribute to the platform’s highly customizable layout. Another great thing about Magento is its strong SEO. The power to easily modify content and make it appealing for your desired customers is invaluable. Moreover, Magento 2 offers you a highly flexible Admin panel, which provides ease of access that cannot be overlooked. All you have to do is find the right place for extensions of your choice. These are the main reasons why many users and globally known companies chose this platform for their online stores. Furthermore, the platform’s hosted software is highly adaptable, which makes it pretty accessible.

On the other hand, besides free Magento themes, there are also the ones that must be purchased. While some of them are affordable, others can be pretty costly. However, bear in mind that all of these themes are modern, dynamic, and ready to use, which can save you a lot of time in the development process. Another thing that could be a potential downfall of this platform is the fact that it can require a substantial amount of space and memory, or else it would not be able to perform at its best. This means that it is crucial for future users to be well-equipped technically, in other words, they should own a computer with enough hard drive space and RAM. The bigger the store, the more space and memory it requires. These facts may represent a dealbreaker for some people, but future online business owners are not supposed to give in that easily. Provided that your plan is to develop an online business, there can be no obstacles on your way to successfully doing so.

 

Performance

a) Page Load Time

By now, it is widely known that speed is one of the key Google ranking factors. As far as the page load time of the Magento 2 Commerce platform is concerned, it usually works fine, but at times it can take somewhat longer to load. But don’t get alarmed - this problem has several simple solutions. One of the things you can do is to optimize the content of your page:

  • adjust the size and the number of the displayed images
  • optimize the headlines and make your content shareable
  • pay attention to the size of the product catalog
  • deploy your server’s resources appropriately
  • carefully choose website hosting services

Another thing you can do is use one of the tech tools to help you check the page speed or the performance of a specific page - Google’s PageSpeed Insights, Google Analytics, or Webmaster tools. You can also optimize TTFB (Time-to-first-byte) by using a Full Page Cache Engine, like Redis or Varnish, the latter being a default cache engine for Magento 2. Another very important thing to consider would be a reliable host. It should be Magento-optimized, in order for you to provide the greatest possible speed for your website. Some of the most popular Magento hosting services are A2 Hosting, FastComet, ChemiCloud, Cloudways, and many more. What’s more, if your website loads faster, it will result in a lower bounce rate and a higher conversion rate.

 

More on Load Time:

https://magento.com/blog/best-practices/page-load-time-silent-sales-killer

 

b) Technical Support

As far as the technical support of Magento is concerned, it is simply impeccable! When in need of help, you can choose one of 5 options.

 

Magento Technical Support

1. Magento Technical Support

 

If you encounter some difficulties while using the platform, you should look for the solution in Troubleshooting. There are two categories of problems: “General” and “Known Issues (patches attached)”. Possible scenarios may include some of the following problems: backup issues, site down, deadlocks in MySQL, Magento Admin URL location disclosed, the wrong date for Special Price, low site and API performance, etc.

Help Center Guide is divided into 4 categories: Help Center, Knowledge Base, Support Tickets, and Shared Access. Help Center provides you with the necessary support for finding solutions related to Magento product problems. Just log in and take full advantage of the offered help. Knowledge Base offers you a selection of helpful articles that can help you answer your everyday questions about Magento-related problems. Magento partners or customers submit support tickets that represent the base for these numerous articles. As for the support tickets, there are a few ways to submit them. You must log in first, and then you can choose from one of the following options for submitting your support ticket: from the Help Center start page, from the Magento Account page, or from the Magento Cloud Account page. Finally, Shared Access is a functionality that enables you to share the support tickets from your Magento Account with other users.

How to section provides you with a number of guidelines in the form of articles. Here you can read more about managing your Magento data. For example, you can read more on applying a composer patch provided by Magento, resetting Magento themes to default, switching the Magento mode, enabling Elasticsearch on Cloud, and many other helpful things.

FAQ, i.e., Frequently Asked Questions, is the section in which you can find the answers to the questions that Magento customers ask the most. Such questions mostly refer to SSL certificates, Magento 2 certification and training paths, third-party applications, customer coupons, etc.

MBI is one of the most important functionalities of Magento 2 Platform, and it has been described in one of our previous Blog Posts:

www.syncitgroup.com/blog/abbreviations-and-acronyms-used-in-magento-2-a-z#mbi

Just a quick reminder, MBI stands for Magento Business Intelligence, and its job is to help you manage your business data more efficiently. In this section, you can find many useful data concerning this functionality.

To start with, you can start off by reading the key things about MBI in the MBI Essentials section. Then, you can move on to one of many categories concerning Magento data, Getting started, Accounts and Billing, Troubleshooting, Magento Services and Analyses, Integration, SaaS data, Database Integrations, Data Warehouse Manager, Report Builder, Charts and Dashboards, Exports and Emails, and Analyses Library. In addition to the documentation, you can watch training videos on Data Warehouse Manager, Report Builders, and webinar videos.

 

More on Technical Support:

https://support.magento.com/hc/en-us

 

c) Blogging

Blogging has been playing a huge role in Web development for quite some time now. When it comes to the development and management of online stores, Magento Blog certainly offers more than just a helping hand through carefully selected categories.

Whether you get stuck with a technical issue, or you are in need of a fresh idea for your online store, you can always visit Magento Blog where you can find valuable pieces of advice and tips. The chances are, you will find the right solution to your problem based on other peoples’ experiences. In order to do that, the first thing you need to do is to pick a category of your liking - Best Practices, Customer Stories, Small Business, Market Place, Technical, Events, and Magento News.

 

Magento Blog

2. Magento Blog

 

Best Practices offers you advice and viewpoints written by Magento and Adobe experts - Commerce Strategy Consultants, Senior Managers, Marketing Coordinators, Solution Specialists, Strategic Engagement Managers, and many others. These invaluable articles are definitely worthy of your full attention.

Customer Stories is a category filled with articles written by merchants and Magento employees. Here you can find a number of very interesting Q&A articles where users describe their experience in the world of eCommerce, the digital strategy they have in mind, their expectations in their branch of work, and many other things.

If you are a small business owner, the Small Business section is just the source of information you are looking for. Browse carefully through the section and you are sure to find many beneficial tips that can improve your eCommerce experience. Learn how to use Video Marketing in order to increase your eCommerce sales, which eCommerce mistakes to avoid, some money-saving techniques, and many more useful things related to the improvement of your business.

Learn which extensions to use in order to boost your efficiency and productivity, increase conversions, provide the best customer experience, and stimulate your business in the Marketplace section. Within this section, you can also find a Developer Diaries Series, which promotes new extensions in the Magento Marketplace.

In the section Technical you can read more about the latest innovations within the Magento Community, as well as about the members of this community who have contributed the most to the aforementioned innovations. You can also find captivating articles about Magento Masters, yearly recognitions for business owners based on certain categories: Qualified Alumni, Makers, and Mentors. In addition, this section offers a number of video interviews with some of the Magento Masters, where they talk about their experience with Magento platform, the impact of the Magento Community on them and their businesses, what does it mean to them to be a Magento Master and many other interesting things.

Events section provides detailed reports on both previous and upcoming events concerning International Magento and Adobe Conferences, their locations and dates, Magento Award Winners, keynote speakers, and the like. In case you want to attend a certain upcoming Conference, you can find a registration form in this section. What is more, you can register as a general attendee, or apply for merchant discount code provided that you are a qualified Magento merchant.

Magento News offers an insight into all of the freshest news concerning Magento and Adobe. You can read articles about the latest features of this platform, important Adobe and Magento milestones, innovations in eCommerce, the Magento Association, the Magento Community, and the users of the Magento platform.

Should you choose to subscribe to Magento Newsletter, you will be among the first ones to explore the latest news and marketing trends in the world of eCommerce.

 

More on Blogging:

https://magento.com/blog

 

Design

Design is one of the key components of your online store since it is one of the first things that a customer notices. It has a huge influence on customers in terms of staying on your page longer and exploring your store or leaving your page because it lacks an appealing, modern look. If you want to attract more customers, you should carefully choose the theme for your eCommerce store. Magento 2 Commerce offers you two convenient possibilities: you can use Luma, a default Magento theme, which can be further customized based on your needs, or Blank, that serves as a base for creating a custom theme from scratch.

Everything you have always wanted to incorporate into the design of your web store and more is now achievable thanks to this incredible feature. You can get the desired customized theme by combining different layouts, templates, styles, containers, and blocks from the admin panel. Having a unique and user-oriented design is what separates you from the competition, and something worth spending extra time on. Should you pick the other path, you can get one of the many free Magento themes with responsive design and SEO optimization that are easy to install, edit, upgrade, and customize - F2, FreeGo, Pixtron, BizKick, and others. Another possibility is to purchase one from a variety of third-party themes that are fully designed and ready to use - Fastest, Amaze, Colora, Kavir, VG, and more. The themes can be found on Magento Marketplace, as well as on the other websites.

 

Magento Themes

3. Magento Themes

 

If you need a helping hand on how to install a third-party theme, or how to create a custom theme, click the following links, respectively:

https://devdocs.magento.com/guides/v2.3/frontend-dev-guide/themes/theme-install.html

https://devdocs.magento.com/guides/v2.3/frontend-dev-guide/themes/theme-create.html

 

Wrap-up

Taking everything into account, we stand by our aforementioned statement - the best platform for developing your online business is Magento 2 Commerce. If you are planning on developing a fully functional eCommerce store with the possibility of creating a one-of-a-kind design, do not miss out on the opportunity to choose one of the most popular platforms in the industry.

References:

https://magento.com

https://devdocs.magento.com

This entry was posted in Magento 2 and tagged Web Development, eCommerce platform, SyncIt Group, Magento 2, Magento 2 Commerce, Web, Magento 2 Development, eCommerce, Magento 2 Characteristics, Online Store, Magento 2 Design, Magento 2 Performance on October 02, 2019 by Itana Stanojević, SyncIt Group Content Writer .