How to Create a Powerful Brand Identity with Magento 2

This entry was posted on October 10, 2019 by Bojan Marković, Magento Certified Frontend Developer.

Brand Identity

Branding a web store is an interesting task and not at all easy as it might seem. One part is a promotional activity and the other part, which will be the focus of this article, is a technical process of creation and personalization of the look and feel of a web store. This is the combination of the latest web coding standards animated with some beautiful transitions and mixed with textures, lines, photos, and text. The mixture of these will create shopping experiences that reflect the uniqueness of your brand.

In this article, we are going to talk about both Magento 2 Commerce and Magento 2 Community Editions and their power to fulfill all the steps mentioned above. If you want to find out more about these two editions, you can read one of SyncIt Group blog posts:

Magento 2 Community Edition vs Magento 2 Commerce Edition

Powerful eCommerce CMS included in the box

CMS or Content Management System is a platform that has got structured modularly tools (in-site programmatic functionality - web services), allowing users to manage (add, edit, delete) the content of a website. Good brands should be more than the sum of the services they provide. Of course, many web services implemented in Magento 2 will make your customers satisfied with using that web store. That experience will, in their mind, define the standards of how de-facto the web store should be functioning. Magento 2 is built upon the best eCommerce design principles and extended with the advanced security mechanisms (Enhanced password management, Improved prevention of cross-site scripting (XSS) attacks, More flexible file system ownership and permissions, Improved prevention of clickjacking exploits, Use of non-default Magento Admin URL, etc).

Magento 2 CMS is a tool which will help you execute your brand strategy

When you start working on a website, one of the first tasks is to implement your brand typography guidelines into a web environment. With modern web tools that exist today (Web fonts, CSS3, SVG), it is easier to successfully implement your typographic expression as a major identifier of your brand. This will promote your clear recognition in a crowd of other competitors. All the other parts of Magento's website (header, main, sidebars, footer) enable designers to easily implement and create a state-of-the-art UI and UX design.

Your website’s identity is the “face” that interacts with the entire world. It communicates exactly who you are, and, on some occasions, what your brand represents. Playing online with built-in tools like layered navigation, wishlist or newsletters, you will get instant feedback. The analysis will inform you in great detail of what your brand’s customers want to engage with or are accustomed to interacting with.

Magento 2 is scalable and flexible

The platform can grow and evolve with the brand. Don't miss out on the opportunity to temporarily change the look of the store for each of your marketing campaigns, promotions, or important dates throughout the year. You can do this in a very simple way by applying the Theme Configuration. The purpose of this feature is to automate the site design changes for specific occasions. For example, a merchant may configure a custom theme to display for the duration of the Christmas season. This allows you to be more competitive, allowing you to respond to your rival’s marketing campaigns and offers more quickly than ever.

With Magento 2 capabilities you are able to serve your customers on diverse levels, and this diversity will be reflected through your online store and your brand. You can improve your customers’ experience and gain their trust. One of the things you are able to do is to set up certain points for certain customer actions, then, assign a conversion rate between points and currencies. This innovative functionality is called Reward Points System and it is exclusively present in Magento 2 Commerce Edition. This successfully expands the Catalog/Sale Rules of M2 Community Edition.

Strong brand identity needs to work for everyone

Not only your customers will be satisfied with using your online services, but your internal team (e.g., brand ambassadors, content creators, admins)will also be able to fill the power of such a great set of “tools” during the interaction with it without any data conflicts. Magento provides powerful business intelligence capabilities that can easily get data from all over the place and turn it into an insight that can swiftly lead to actions on a daily basis.

Magento dashboard displays critical pieces of information such as the number of orders, shopping cart conversion rate, revenue per visitor, revenue from repeat customers, and other data for a particular period of time. A completely redesigned admin panel will make everyday tasks intuitive and will make the working time comfortable and enjoyable.


Magento Admin Panel

1. Magento Admin panel

Be there when they need you

When it comes to direct financial benefits, Magento 2 takes care of the Conversion rate by minimizing the number of shoppers that abandon the carts. Most of them get lost during the process of registration or a long and unclear shopping checkout process. This is the reason why Magento 2 has designed an improved checkout process that consists of two simple steps. The site now recognizes if a user has a registered account or not, and encourages a shopper to register post-order, instead of asking them to sign up before they know what they are getting into. This functionality, together with the shipping process, will create “a loyal customer” that has the confidence in your ability to deliver what they want, and where they want.

Shipping is a part of the online shopping experience and can determine customers’ lifetime value. In order to stay competitive and provide the best possible experience for customers, you need to give them the possibility to choose between different shipping methods.

Different types of shipping methods are automatically reviewed by the Magento Shipping technology and are provided to a customer in the cart and checkout. You will have nice flexibility in the admin panel, where you can make changes to any of these rules in an instant.

Brand awareness represents the extent to which your audience can recognize and connect with your brand. It is the first association they have in mind when they hear your brand’s name or see your logo. Here are some examples:

  • Mercedes — luxury vehicles
  • Toyota — reliable vehicles
  • Jeep — rugged vehicles

Your goal in creating this recognition for your brand is to have a positive association related to it. Every effort must go towards your customers’ needs. After they make a purchase and receive the product, they should not feel like they have been cheated. Instead, they must feel like they have made the right decision by shopping on your site because of certain extra benefits and undeniable security that you can surely grant them, and your competition cannot.

In the end, make sure to offer interesting content in addition to the products on your web store. Here are a few tips that can help you make stronger brand awareness:

  • Keep a blog with interesting topics concerning your industry
  • Keep a company log in order for your customers to get acquainted with the minds behind the store
  • Offer some onsite benefits that will make your customers satisfied with using your exact service or product
  • Create an online catalog, editorials, and other interactive toys
  • Put quality photos on your website. Hire a professional photographer to take photos of your business environment, employees, manufacturing processes or storage facilities.
  • Enrich the installation instructions for your products with useful video tutorials, write recipes, some advice, tips & tricks
  • Add a live chat functionality to give your customers a chance to share their experiences
  • Integrate other apps into the system and set Magento as a supplier for your other apps
  • Above all, enable any type of user interaction. Reward users' reviews and encourage them to write. Social media interaction is very important.
  • Write an attention-grabbing newsletter.
  • Improve page load time in order to make the content of your page easily accessible.

Magento serves as a one-stop solution for prominent businesses, since it fulfills almost all the essential features, and can be upgraded to a custom platform adapted for you and your business’ needs.

Magento 2 will create the preconditions for your eCommerce site to be successful, which will lead you through the process of creating happy, loyal customers that are excited to buy your products time and time again.

In SynIt Group we take pride not only in building the Magento stores but also in continuously improving and supporting them. SyncIt Group is a Magento Business Solution Partner with certified developers. With our deep knowledge, we can help you with design, development, performance improvements, ongoing maintenance, and technical support for your online store.


Should you be interested in reading more about creating a brand identity with Magento 2, you can follow the links below:

This entry was posted in Magento 2 and tagged Web Development, SyncIt Group, Magento 2, Magento 2 Commerce, Web, Magento 2 Development, Brand Identity, Branding, Web Store, Web Store Design, Magento 2 Community, Magento 2 Design on October 10, 2019 by Bojan Marković, Magento Certified Frontend Developer .