In order to explore the subject of this article, we have to define site migration first. Site migration is an event where the website undergoes substantial changes like changes in the site’s location, platform, structure, content, design or UX.
SEO (Search Engine Optimization) is one of the crucial ladders on your way up to improve your website content. Most people think that the main goal is to rank high on search engines such as Google and Bing, and this is not very far from the truth. However, there is a catch! You have to appeal to your audience as well, which is probably the most difficult task, and without any doubt a more important one.